OUR STORY

Once upon a time, in a bustling city where the Nile River flows gracefully and the echoes of ancient civilizations still linger in the air, there lived a young Egyptian man and a charming Armenian woman. Their love story was one of serendipity, a tale woven by fate's gentle hand.

It all began in a distant land, far from their homelands, where destiny brought them together amidst the vibrant tapestry of fashion. He, an Egyptian with a passion for style and elegance, and she, an Armenian whose heart beat to the rhythm of colors and fabrics.

Their love blossomed amidst bolts of fabric and spools of thread, as they discovered a shared appreciation for the artistry of fashion. Each stitch they sewed was a testament to their love, a labor of passion and devotion.

One day, as they embarked on a journey to explore each other's cultures, they found themselves enchanted by the richness of Armenia's traditions. He was captivated by the intricate patterns of Armenian fabrics, the vibrant colors that danced across the looms, and the warmth of the Armenian people. She, in turn, fell in love with the ancient history and timeless elegance of Egypt, the beauty of its fabrics, and the richness of its culture.

It was during this journey, amidst the cobblestone streets of Yerevan and the bustling markets of Cairo, that they found inspiration for their greatest adventure yet—a fashion brand that would marry the heritage of Armenia with the allure of Egypt.

And so, TEL U ASEGH was born—a brand whose name, meaning "Needle and Thread" in Armenian, reflected their vision of crafting each piece with love and care. Every garment they created was infused with the spirit of their love story, each stitch a testament to their commitment to quality and craftsmanship.

Today, TEL U ASEGH stands as a testament to the power of love and the beauty of cultural exchange. With each piece they create, they pay homage to the rich traditions of Armenia and Egypt, weaving together the threads of their shared heritage into garments that are as unique and timeless as their love.